Built for coaches by coaches

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Jordan McKinley is the founder of Peak Form and a lifelong track athlete turned youth coach. He began coaching with Smyrna Elite in Atlanta and quickly saw how much time coaches spend managing spreadsheets, meet results, and communication in addition to focusing on athletes.

After working in data driven marketing and technology, Jordan returned to the sport to solve the problem he experienced firsthand. Coaching tools had not kept up with modern coaching.

He joined the One Day MBA program at William Jewell College to research the problem directly with youth and high school coaches across the country. The insight was clear. Coaches do not need to change how they coach. They need better tools built specifically for them.

Jordan founded Peak Form to give coaches one platform to track progress, streamline communication, and spend more time coaching and less time managing.

His long term vision is to build a connected community where coaches, athletes, parents, and scouts operate within one shared ecosystem that elevates the entire sport.